ABOUT CLIENT
Julie Moon, a new Realtor® with Century 21 Highland Realty Co in Kingman, Arizona, needed a professional website built to showcase herself, properties that she sold, and the reviews she’s received as an agent. Julie provided a specific design concept and some key elements for the site that were required by Century 21 and Arizona state laws.
My Role
Created UX layout with Figma
Installed WordPress and coded the site from the Figma layout
Implemented custom HTML, CSS & JS to elevate the user experience
Strategically designed backend system for custom elements & enhanced security
Solution
Utilize industry standards to deliver a responsive, mobile-friendly website
Optimize SEO content to deliver the best search results ranking possible
Establish a portfolio of Julie’s sales
Expand and update testimonials to build reputation and credibility
Impact
147% Increase in social media followers
1st page results in Google search
Daily lead generation
7.4% Sales conversion rate
22%/mo avg. increase in unique visitors
1.32s avg. engagement time
Discover
Met with Julie to discuss her specific needs, wishlist items and requirements for her site; gave her some design ideas and elements to choose from; and had her email me all assets she had to add to the site.
Explore
Researched a few real estate agent’s sites who were in the same market area as Julie; familiarized myself with Kingman, Arizona’s community, culture, and notable landmarks; and reviewed additional resources provided by Julie.
Design
Created a front page mockup of the site for Julie’s critiques, incorporating the elements she wanted to see and the items that were required to be on the site, then held a call with Julie to review the initial design in real time.
Test
Used feedback from the initial design review, incorporated new elements and updated designs, coded new features to enhance the user’s experience, and then sent a link to Julie to navigate the site and provide final approval.
Develop
Once approved, continued to design the remaining pages and features that Julie wanted incorporated; surprised Julie by creating a mobile-first mini site on an unused domain of Julie’s that incorporated professional and personal social links; finally, amplified the use of the site by making a downloadable vCard, an online vCard, and a QR code to use to easily link clients to Julie’s sites and info.
Launch
Conducted final testing of the sites for device usability, user accessibility and feature functionality; held a final video conference call with Julie to have her test the site build and provide any feedback; and when given the green light, turned off maintenance mode to make the site live.